Bounty Fresh, the leading provider of chicken and premium egg products is celebrating OctoberFresh this month, the brand’s third annual celebration of World Chicken and Egg Day. The event, which was exclusively organized by Bounty Fresh in the country, stays true to its original goal when it was first celebrated here in 2017—to raise awareness about the nutritional value of eggs and other chicken products as well as build appreciation for their contribution to our everyday diet. Specifically, Bounty Fresh advocates for consumers to develop the habit of selecting quality and freshness when shopping, qualities that their #LakingFarmFresh products have.
Bounty Fresh is the sole provider of #LakingFarmFresh chickens and is the perfect player to head the campaign. The brand produces blemish-free eggs and other breaded products that are strictly produced using only state-of-the-art, ISO-certified technology and processes. This year though, the brand promises to make the event bigger with its #ChickyMinute campaign, a very cheeky—pun intended—digital series of films that follows the adventure of the brand’s ambassador Chicky.
Chicky celebrated the first birthday of her egg “Eggy” on October 12, which is also the highlight activity of this year’s World Chicken and Egg Day.
Ms. Patricia Cheng-Lim, Assistant Vice President for Marketing of Bounty Fresh has this to share about this year’s event. “Our yearly OctoberFresh is dedicated to our customers who continuously patronize our products. As a brand, we take our commitment to continuously bring happiness to Filipino families so we have prepared a day full of fun and surprises that everyone can enjoy.”
In addition to Chicky who was first introduced last year, Bounty Fresh also brought in a new ambassador who will make her new adventures much more interesting. Helping Chicky throw the perfect birthday party for Eggy is none other than celeb icon and mom Jolina Magdangal.
Eggy’s Wonderful First Birthday and the grand celebration of World Chicken and Egg Day was filled with exciting events, contests, and performances that the whole family surely enjoyd. The event held at the TriNoma Activity Center was opened to the public at noon until the evening. Parents and children alike participated in exciting events like the Star Hatchievers where participants were to showcase their one of a kind talents. There were also other exciting activities like special shows for kids.
The event also promised exciting deals and prizes for the attendees. There were several raffle draws including a grand prize that will grant a lucky winner a P100,000 tax-free! Participants only need to purchase Bounty Fresh products during the event to get a chance to win the grand prize.
The third World Chicken and Egg Day seem to really be grander than its previous celebrations, and Bounty Fresh promises to keep to this trend for its succeeding events. Ms. Twinkle Magbag, Bounty Fresh’s First Vice President for Marketing shares, “Every family deserves to be LAKING FARM FRESH. We highly encourage everyone to be more discerning of their choices. So let’s revive the tradition of home-cooking with our fresh take on what’s best for our family through the guaranteed quality, safety and freshness of our Bounty Fresh products.”
Similar to its past years of celebration, the Philippine World Chicken and Egg Day event is also being simultaneously celebrated in other parts of the world like Australia, the UK, USA, Brazil, France and neighboring Asian countries like Vietnam and Indonesia, to name a few.
It was such a wonderful celebration and we are really happy to be there! To stay updated, follow Bounty Fresh at their official Facebook Page and Instagram.