We tend to underestimate the power of a hug. Did you know that there are facts that attest to how a hug has the ability to affect us all? Its incredible power of making us feel warm and special.
Renowned family therapist Virginia Satir famously stated, “We need 4 hugs a day for survival. We need 8 hugs a day for maintenance. We need 12 hugs a day for growth.” A study from Pennsylvania State University showed increased happiness among students who were asked to give or receive genuine, warm hugs at least five times a day over the course of four weeks. Similarly, a study from Carnegie Mellon University showed that adults who hugged more often were less likely to come down with a cold.
Christmas is fast approaching! And to us Filipinos, this is the most festive celebration because it’s a special time to reconnect with the people that matter to us the most. Exchange stories and gifts, of course! Pia Wurtzbach and Downy redefines gift-giving this Christmas with a simple yet meaningful gift idea — a hug!
To let people discover the undeniable power of hugs, Downy, the leading global fabric softener launched their #Spread100Hugs campaign with Miss Universe 2015 and hug ambassadress, Pia Wurtzbach in the first ever hug-activated, Downy Scented Christmas Tree, which stands majestically at the open park of Eastwood Mall in Quezon City. Decked with red LED lights, the sea of red roses inside the 50 feet Scented Christmas Tree lights up when people inside hug each other inside the perfume-scented chamber! Too bad we weren’t able to make it on this marvelous launch!
Downy has also released a video diary to further show how hugs can bring about a spirit of positivity and make people happier. The video showcased a variety of heart-warming stories of appreciation, reconciliation and reunion. Pia Wurtzbach went on a hugging tour around the Metro! Showing her affection and appreciation to friends who have stood by her throughout the years with heartfelt, long embraces. And because hugging means getting real close to people that we care for, Downy Parfum Collection™ gives everyone the confidence to spread hugs.
The Downy Parfum Collection™ is a premium fabric enhancer line that offers softness and long lasting scent from wash to wear. Each variant contains a carefully curated formula that enhances the scent and longevity of the fragrances.
Downy’s #Spread100Hugs campaign aims to let people realize that hugs are a wonderful way to connect with the people that truly matter to them. And with Downy Parfum Collection’s long-lasting scent, every hug will smell fresh, from the first until the very last hug.
Have you visited the hug-activated Downy Scented Christmas Tree yet? Check it out in Eastwood Mall until December 19, 2018 and #Spread100Hugs to experience a hug’s undeniable power! Learn more about this campaign on Downy Philippines’ Facebook page.
And we’re having a GIVEAWAY!
Get a chance to win this Downy Parfum Collection™ premium fabric enhancer line!
- Like Dyosa The Momma and Downy Philippines Facebook page.
- Follow Dyosa The Momma and Downy Philippines on Instagram.
- Like and tag a friend on the FB or IG post and say why you want to win this Downy Gift Pack for Christmas.
Giveaway is only until December 19 so join now para hug-ready for Christmas! 😀
What can be a more powerful way to express your affection and love to the people that matter to you than with a warm, meaningful hug? Let’s all hug it out this holiday season! HUG! HUG! HUG! Merry Christmas! 😀